The Regent Street Lights

Nokia has sponsored the Regent Street lights as part of a campaign to advertise the imminent arrival of its flagship London store. The lights were designed by United Visual Artists, who have worked with the P2 Group to create the 14 space-age-looking “light clusters” that make a pleasant break from the Disney-themed displays that normally grace London’s busiest shopping streets at Christmas time.



The lights are obviously attractive in a space age way, but the more impressive thing is that they are interactive. The lights are designed to react to the movement of people walking beneath them via motion cameras, and change formation depending upon the amount of pedestrians in the street. In addition, they will respond to environmental factors such as wind speed, weather and sunlight levels. And if this weren’t enough, Nokia and Wieden + Kennedy have also considered the environmental impact of the displays, using low energy LED cores and making them 100% recyclable.